Matcha is powdered green tea that includes the whole leaf, ground into a very fine powder that resembles an emerald colored flour. Because the leaves themselves are consumed, brewed Matcha contains higher concentrations of vitamins, antioxidants and caffeine than other teas. Matcha green tea is available on the market in a variety of grades, from cooking grade to the very highest ceremonial grade. This particular "standard" grade of matcha is moderately priced for everyday enjoyment, infused into lattes, shakes and smoothies to provide a boost of vegetal antioxidants to your beverage, or to add to your favourite culinary creation. Looking to drink your matcha traditionally? While you could whisk this matcha and drink on its own, we highly recommend choosing one of our ceremonial grades for the best experience as they are smoother, and sweeter for self drinking, with the full "umami" matcha lovers so deeply appreciate.  We call this selection "Daily Matcha" as it is a grade intended as a healthy ingredient to your daily latte, shake or smoothie. :) 
Matcha is produced using leaves that have been shaded the final weeks before plucking in order to boost chlorophyll production in the tea plant, lending it a more vibrant green colour once harvested. This shaded growth is also the reason matcha green tea is higher in nutrients such as antioxidants, theanine and caffeine, than its unshaded counterparts.